| * | Industry experts claim that 140 million people or 65 percent of the U.S. population - purchased or received a gift card in the past year. |
| * | Gift cards sell better than paper certificates. They are easily presented at the POS and take up very little space. |
| * | Eliminate the need to issue change on the unused balance. |
| * | The remaining balance on gift cards is often not used leaving additional profit for the store. |
| * | When the remaining balance is used, the customer is back in the store and most often will purchase additional merchandise. |
| * | Issue gift cards instead of cash for merchandise returns. |
| * | Increased brand awareness by placing your logo & design on gift cards. |
| * | Eliminate the slippage associated with paper certificates. |
| * | Purchases made with gift card are typically higher than the average ticket. |